Zero Waste is a philosophy that emphasises waste prevention, rather than waste management.

Landfills are becoming full, oceans are being polluted and our atmosphere is dangerously full of toxic gases that people are breathing in everyday.


Yet our waste is growing faster than ever, and will grow tenfold by next year. Most of the rubbish in a landfill doesn’t decompose because it gets trapped of oxygen, being preserved under mountains of other rubbish. Because of this, large amounts of methane, a greenhouse gas 30 times stronger than carbon dioxide, is created and is contaminating air, soil and local groundwater.


By diverting the waste by recycling, we reduce how much is in landfill, but waste time, money and resources in the process.


If we continue to divert, we will continue to create. Single Use Plastics will still be made, and our resources will continue to deplete.


Instead of diverting waste, we need to REDUCE waste. 


Bea Johnson, author of ‘Zero Waste Home’, teaches that by using the 5 R’s in the order illustrated below, naturally will result in creating very little waste. If you’re looking at how to start reducing your waste, here’s a great place to start. 

The more we REUSE, the less that is wasted.  


 Step 1 

It starts with refusing materials we do not need. Refusing to accept single-use plastics, freebies, junk mail, business cards, leaflets, disposables etc.

The more we REFUSE the less demand that is created.


Step 2

Reducing is an immediate aid to the environmental crisis. We are consuming so much that the finite planetary resources cannot support the worlds needs. 

The more we begin to REDUCE, the less we begin to consume. 


Step 3

Reusing items, eliminates a wasteful consumption culture, and offers products a diversion to landfill. Reuse what already exists, to avoid buying new. 

The more we REUSE, the less that is wasted. 


Step 4 

Although not a dependable solution to waste management, recycle as much as you can to try to give materials another life. 

The more that is RECYCLED, the less demand there is on landfill. 


Step 5

Rotting describes the process of composting, which is natures way of recycling. Organic waste decomposes over time, returning their nutrients to the soil.  

The more we ROT, the healthier our soil, and less our landfills. 

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